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Another funding boost from West Berkshire Council for businesses welcoming back customers

As we focus on the recovery from COVID after a very difficult 14 months, no one is more pleased about the next steps than businesses who are opening their doors wide to welcome back their customers.

Posted by: Communications on 21 May 2021 10:53
Welcome Back Business Grant image

Issued on: 21 May 2021.

To support our local economy, we are delighted to announce that businesses across the district can apply for our 'Welcome Back Business Grant' which provides a one-off grant of up to £10,000 to implement temporary changes to welcome additional visitors and encourage more footfall into independent small and medium sized businesses.

West Berkshire Council has made this extra funding available to complement the Government's Welcome Back Fund, which does not permit direct grants to businesses.

Between £1,000 and £10,000 is available per business from a pot of £140,000 provided via match funding. Businesses can pool their funding allocation by making a joint application for one joint project.

Cllr Ross Mackinnon, Executive Member for Finance and Economic Development at West Berkshire Council, said:

"The Government's roadmap to recovery is progressing for us all to go back to some sense of normality and we want to show our support to local businesses as they re-open.

"This grant will help drive footfall to our smaller businesses in the high streets and shopping areas which is very much needed at this moment in time in order for our local economy to continue to thrive.

"Although the grants only allow for temporary measures to be implemented, I am looking forward to seeing how eligible businesses will be creative with the funding available to them for a successful summer re-opening." 

Applications are now open and will close on 21 June 2021. Applications will be reviewed by a judging panel first and businesses will be notified by 2 July 2021 if they are successful in securing the grant. Payment of the grant will be given after the changes have been implemented with proof of spend provided. Further details and the application form are available on our website here:

Last modified: 19 October 2021 08:10

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